UGC NET Mass Communication and Journalism — Paper 2, subject code 63
Paper 2 pattern
Syllabus, unit by unit
Every chapter below is free to read, in English and Hindi.
Unit 1 — Introduction to Journalism and Mass Communication
- Journalism and Mass Communication I: Concepts, the History of Print and Electronic Media in India, Indian-Language Landmarks, Media and the Making of States, Media Criticism and Literacy, the Press Council and Press Commissions, Media Education and Media Policy
- Journalism and Mass Communication II: Models and Theories of Mass Communication, Normative Theories, the Administrative and Critical Traditions, Theories of Change, Technological Determinism, McLuhan and Marxist Approaches, and Information and Knowledge Societies
- Journalism and Mass Communication III: Indian Traditions of Communication from the Vedic Era to the Twenty-First Century; Western and Eastern Philosophical, Ethical and Aesthetic Perceptions; Media and Culture in a Globalised World; and Globalisation in India
Unit 2 — Communication for Development and Social Change
- Communication for Development and Social Change I: Concept and Definition of Development Communication, the Role of Media and Journalism, Indian Society and Specific Audiences, Development and Social Change, Post-Colonial Conceptions, and the Dominant Paradigm with its Critique
- Communication for Development and Social Change II: Corporatisation of Development and CSR, Non-State Actors and Mass Campaigns, Paradigms and Discourse of Development Communication, Global Civil Society and the Public Sphere, the Global Communication System and National Policies, and the Communicators of Social Reform in India
Unit 3 — Reporting and Editing
- Reporting and Editing I: News Concepts, Determinants and Values, Structure and Perspectives; Reporting for Print, Radio, Television and Digital Media; Types of Reporting; National and International News Agencies and Feature Syndicates; Writing for Each Medium; and Translation and Transcreation
- Reporting and Editing II: Editing and Presentation for Print, Television and Digital Media; Journalism as a Profession; Reportage of Contemporary Issues and the Ethics of Reporting; the Critique of Western News Values and New Technology in Global Flows; and Niche Reporting
Unit 4 — Advertising and Marketing Communication
- Advertising and Marketing Communication I: Definition, Concept, Functions, Types and Evolution of Advertising; Standards and Ethics; Theories and Models of Communication in Advertising; Brand Management; and Advertising Management, the Agency, the Client and Media Planning and Budgeting
- Advertising and Marketing Communication II: Advertising and Creativity, Language and Translation; the Advertising Campaign and Marketing; and Advertising and Marketing Research
Unit 5 — Public Relations and Corporate Communication
- Public Relations and Corporate Communication I: Definition, Concept and Scope; the History and Models of PR; the Structure of PR in the State, Public, Private and Non-Government Sectors; and the Tools and Techniques of PR and Corporate Communication
- Public Relations and Corporate Communication II: Crisis Communication and Crisis Communication Management; the Ethics of Public Relations; International Public Relations; and the Communication Audit
Unit 6 — Media Laws and Ethics
- Media Laws and Ethics I: The Concept of Law and Ethics in India and the World; the Constitution of India, its Historical Evolution and Relevance; and Freedom of Speech and Expression under Article 19(1)(a) with its Leading Cases
- Media Laws and Ethics II: Defamation, Sedition, Contempt of Court, Official Secrets, the Registration of Periodicals, Working Journalists and Wage Boards, Obscenity and its Tests, Indecent Representation of Women, the SC and ST (Prevention of Atrocities) Act, Parliamentary Privileges, and Famous Cases
- Media Laws and Ethics III: The Right to Information Act, Copyright and IPR, the Cable Television Networks (Regulation) Act, the IT Act and Cyber Laws, the Cinematograph Act and Film Certification, the Press Council Act, ASCI and the Drugs and Magic Remedies Act; Regulatory Bodies; Guidelines and Codes; the Adversarial Role of the Media; and Human Rights
Unit 7 — Media Management and Production
- Media Management and Production I: The Grammar of Electronic Media; Communication Design Theories and Practice; Media Production Techniques for Print and Electronic Media; and Digital Media Production Techniques
- Media Management and Production II: The Definition and Concept of Media Management; the Economics and Commerce of Mass Media in India; and the Principles and Management of the Media Industry after Liberalisation
Unit 8 — ICT and Media
- ICT and Media I: ICT and Media — Definition, Characteristics and Role; the Effects of Computer-Mediated Communication; the Impact of ICT on Mass Media and Digitisation; Social Networking; and the Economics and Commerce of Web-Enabled Media
- ICT and Media II: Mobile Adaptation and New-Generation Telephony in the Media; Ethics and New Media; ICT in Education and Development in India, Online Media and E-Governance; and Animation — Concepts and Techniques
Unit 9 — Film and Visual Communication
- Film and Visual Communication I: Film and Television Theory; and the National Cinema Movements — Soviet Montage, German Expressionism, Italian Neorealism, the French and British New Waves, the Indian New Wave, Period Cinema and Cinema in the New Millennium
- Film and Visual Communication II: Film and Identity in Indian Film Studies; Leading Directors before and after Independence; the Evolution of Indian Cinema, its Commercial and "Non-Commercial" Genres and the Hindi Film Song; Indian Cinema in the Twenty-First Century; and Approaches to the Analysis of Indian Television
- Film and Visual Communication III: Visual Communication and Visual Analysis; the Basics of Film Language and Aesthetics; the Dominant Film Paradigm; and Indian Aesthetics and Poetics — the Theories of Rasa and Dhvani
Unit 10 — Communication Research
- Communication Research I: Definition, Concepts, Constructs and Approaches to the Research Process; Research Designs — Classical, Experimental and Quasi-Experimental, Variables and Hypotheses; Types and Methods of Research; and Research in Journalism, PR, Advertising, Cinema, Television, the Internet and Children's Media, and in India
- Communication Research II: Levels of Measurement, Sampling, Validity, Reliability and Scaling; Methods and Tools of Data Collection, including Media-Specific Methods; Data Analysis and Statistical Tests; and Research Ethics, Report Writing and Plagiarism
Frequently asked questions
Is this UGC NET Mass Communication and Journalism course free?
Yes. All 23 chapters are free to read in English and Hindi. A free account adds the practice questions with scoring, the Paper-2 mock test, spaced revision and the AI mentor.
Does it cover the whole Mass Communication and Journalism syllabus?
All 10 units of the NTA syllabus (subject code 63) are written, in 23 chapters, from the official document unit by unit.
What is the UGC NET Paper 2 exam pattern for Mass Communication and Journalism?
100 questions for 200 marks, with no negative marking. Paper 1 and Paper 2 are taken in one sitting of three hours; the mock test here rehearses Paper 2 in 120 minutes.
Official sources
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Notifications, syllabi, exam dates and results are official only on the conducting body's own website. Always verify there before you act on anything you read here.
- NTA — UGC NETugcnet.nta.ac.in
- University Grants Commissionwww.ugc.gov.in