Tertiary and Quaternary Activities — Services, Knowledge and Decision-Making
Tourism — the Largest Tertiary Activity in Registered Jobs
Tourism is travel undertaken for recreation rather than business, and it has become the world’s single largest tertiary activity in total registered jobs. It supports infrastructure — roads, hotels, restaurants, transport — and local crafts and souvenirs. Demand has grown with rising incomes, paid holidays and better transport.
- Climate: people from colder regions travel to warm, sunny beaches — the Mediterranean is the classic destination.
- Landscape: mountains, lakes, spectacular sea coasts and landscapes not completely altered by people.
- History and art: ancient or picturesque towns, archaeological sites, castles, palaces and churches.
- Culture and economy: ethnic and local customs; homestays let visitors experience them while earning income for the hosts.
- Medical tourism: patients travelling abroad for treatment; India has emerged as a destination, and medical services such as reading test results are also outsourced to it.
Quaternary and Quinary Activities, Outsourcing and the Digital Divide
| Level | What it involves | Who does it |
|---|---|---|
| Quaternary | The collection, production and dissemination of information; research and development; an advanced form of services needing specialised knowledge. Not tied to resources, the environment or the market, so it can be outsourced | People in offices, schools and universities, hospitals, accounting and brokerage firms, information technology |
| Quinary | Services that create, rearrange and interpret new and existing ideas; data interpretation; the highest level of decision-making and policy-making | "Gold collar" professionals — senior business executives, government officials, research scientists, financial and legal consultants |
Outsourcing is giving work to an outside agency to improve efficiency and reduce costs; when the work goes overseas it is called offshoring. Business process outsourcing (BPO) covers call centres and routine back-office work. Knowledge processing outsourcing (KPO) is information-driven: it employs highly skilled workers in research and development, e-learning, business research, intellectual property research and legal and banking work. The digital divide is the unequal distribution of the opportunities that information and communication technology creates — broadly, developed countries are ahead of developing ones, and within a country cities are ahead of remote rural areas.
Key takeaways
- Tertiary activities produce services, not goods, and depend on skill, experience and knowledge rather than machinery.
- Periodic markets serve rural areas without regular markets; urban centres offer specialised goods and services.
- Store-based retail: consumer co-operatives, departmental stores, chain stores; non-store: mail order, door-to-door, vending machines.
- Tourism is the largest tertiary activity in registered jobs; its attractions are climate, landscape, history and art, culture and economy.
- Quaternary: information and R&D, not tied to location, so it can be outsourced. Quinary: gold-collar decision-makers at the top.
- BPO is routine process work; KPO is information-driven work by highly skilled people.
- The digital divide is the unequal spread of ICT opportunities, between countries and within them.
Practice questions (8)
Attempt each one before opening the answer. Every explanation names the tempting wrong option as well as the right one, because that is where marks are lost.
Which of the following is a quinary activity?
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Answer: B — Policy-making by senior government officials
Quinary activities are the highest level of decision-making and policy-making, carried out by "gold collar" professionals such as senior government officials and business executives. A grocery shop and truck driving are ordinary tertiary services, and call-centre work is routine business process outsourcing, not the top level of decision-making.Markets held on fixed days of the week in rural areas that have no regular markets are called:
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Answer: D — Periodic markets
Periodic markets are held weekly or bi-weekly in rural areas lacking regular markets, so that traders can move between several and villagers can meet their needs. Departmental and chain stores are permanent forms of store-based urban retailing, and wholesale markets supply retailers rather than serving villagers on fixed days."Gold collar" professionals, such as senior business executives and research scientists, are associated with which activities?
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Answer: C — Quinary activities
The highest level of decision-makers and policy-makers, who create and interpret ideas, are the quinary "gold collar" professionals. Primary workers are "red collar" because their work is outdoors, secondary workers are in manufacturing, and low-skilled services are at the opposite end of the tertiary range from these professionals.Match List-I (form of retailing) with List-II (description):
List-I: A. Consumer co-operatives B. Departmental stores C. Chain stores D. Automatic vending machines
List-II: I. Non-store retailing II. Purchasing and selling delegated to departmental heads III. The first large-scale innovation in retailing IV. Merchandise bought economically, direct from manufacturersShow answer
Answer: A — A-III, B-II, C-IV, D-I
Consumer co-operatives were the first large-scale innovation in retailing; departmental stores delegate purchasing and selling to departmental heads; chain stores buy direct from manufacturers to merchandise economically; and vending machines are a form of non-store retailing. Swapping departmental and chain stores is the most tempting error, because both are large and store-based.Knowledge processing outsourcing (KPO) differs from business process outsourcing (BPO) mainly because KPO:
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Answer: D — employs highly skilled workers in research and analysis
KPO is information-driven knowledge work — research and development, business and intellectual property research, legal and banking analysis — done by highly skilled workers. Call centres are the typical BPO, both kinds are outsourcing by definition, and neither is confined to domestic clients; much of it is offshored.Large numbers of people from colder countries spend their winter holidays on warm, sunny Mediterranean beaches. Which tourist attraction does this show?
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Answer: B — Climate
The pull here is the warm, sunny weather, so the attraction is climate — the reason the Mediterranean is a leading destination for people from colder regions. History and art would draw visitors to monuments and old towns, culture and economy to local customs and homestays, and medical tourism is travel for treatment.Assertion (A): Quaternary activities can be outsourced to other countries.
Reason (R): Quaternary activities must be located close to the raw materials they process.Show answer
Answer: C — A is true, but R is false
A is true: research, information processing and other knowledge work are routinely outsourced and offshored. R is false and in fact states the opposite of the reason — quaternary work processes information, not raw materials, and is not tied to resources, the environment or the market, which is exactly why it can move.Consider the following statements:
A. Tertiary activities produce services rather than tangible goods.
B. Tertiary workers depend on specialised skills, experience and knowledge rather than on machinery and factory processes.
C. Tourism is the single largest tertiary activity in total registered jobs.
D. The digital divide means that the opportunities created by ICT are evenly distributed across the world.
Choose the correct answer from the options given below:Show answer
Answer: A — A, B and C only
A, B and C are true: services, not goods; skill, not machinery; and tourism leads in registered jobs. D is false: the digital divide is precisely the unequal distribution of ICT opportunities — between developed and developing countries, and within countries between cities and remote areas. Any combination that includes D therefore cannot be right.