Tourism Products of India IV: Emerging and Special-Interest Tourism: Medical, Wellness and Spa, Eco, Green, Wilderness, Adventure, Aqua-Based and Lighthouse; Rural, Agri, Farm, Countryside, Caravan, Indigenous, Textile, Culinary and Shopping; Fort, Buddhist, Sufi, Film, Golf, Industrial and Mining; and MICE Tourism

Medical tourism is travel across borders or within a country to obtain medical treatment, usually elective or specialised procedures such as cardiac surgery, joint replacement, organ transplants, cancer care, fertility treatment, cosmetic surgery and dentistry. India's advantages are cost (major procedures at a fraction of Western prices), quality (hospitals accredited by the National Accreditation Board for Hospitals and Healthcare Providers or by the Joint Commission International), English-speaking specialists, short waiting times and traditional systems of medicine. Its main source markets are neighbouring South Asian countries, West Asia, Africa and Central Asia, and its hubs Chennai, Delhi-NCR, Mumbai, Bengaluru, Hyderabad and Kochi. The government supports it through the e-Medical and e-Medical Attendant visas, a separate AYUSH visa introduced in 2023 for treatment under traditional Indian systems, and the "Heal in India" promotion. The risks are uneven quality, the ethics of organ transplants, and the diversion of doctors from domestic public health.

Wellness tourism differs from medical tourism in motive: the wellness tourist is healthy and travels to maintain or enhance well-being, not to cure an illness. Its products are yoga and meditation, Ayurveda, naturopathy, Siddha and Unani, spas, detox and fitness retreats. India's strengths are Rishikesh, called the yoga capital of the world, Kerala's Ayurveda resorts, which sell the monsoon as the season for rejuvenation therapy, and destination spas in the Himalayan foothills. The International Day of Yoga, observed on 21 June since 2015, is used as a promotional platform. Spa tourism is the part of wellness centred on treatments, baths and massage in a resort or hotel spa. Worked example: a knee replacement that costs a patient USD 40,000 at home costs USD 8,000 in an accredited Indian hospital, and travel and a three-week stay add USD 4,000; the saving is (40,000 − 12,000) ÷ 40,000 = 70 per cent.

Rural tourism shows rural life, art, culture and heritage to visitors and brings them into contact with local people, so that the village benefits economically and socially. The Ministry of Tourism began a rural tourism scheme in 2002–03 and, with the UNDP, an endogenous tourism project in villages chosen for their crafts and culture; a National Strategy for Rural Tourism followed in 2022. UN Tourism's "Best Tourism Villages" programme has recognised Pochampally in Telangana (2021) for its ikat weaving and Dhordo in Kutch (2023), the gateway to the Rann Utsav. Within rural tourism, agri-tourism centres on farming activities and education (ploughing, harvesting, milking, cooking with farm produce); Baramati Agri Tourism near Pune became the model in the mid-2000s, and Maharashtra framed a state agri-tourism policy in 2020. Farm tourism emphasises the stay on a working farm (farm stays, plantation bungalows in Coorg and Munnar), and countryside tourism is the broader leisure use of rural landscapes, drives, walks, picnics and village fairs.

Special-interest tourism (SIT) is the umbrella for travel motivated by a particular interest that the traveller wants to pursue at the destination, as opposed to general sightseeing: birdwatching, photography, archaeology, wine, heritage railways, spirituality and every form below. Fort tourism uses India's hill forts and palaces as attractions and heritage hotels, a model opened by Neemrana Fort-Palace, restored as a hotel from 1991, and extended by the Adopt a Heritage scheme (2017), under which companies adopt monuments to provide visitor amenities. Buddhist tourism packages the sites of the Buddha's life as a circuit, served by the Buddhist circuit train and, since October 2021, by Kushinagar International Airport, and marketed to South East and East Asia. Sufi tourism draws pilgrims and music lovers to the dargahs of Ajmer, Nizamuddin, Fatehpur Sikri and others, and to qawwali and festivals of Sufi music.

MICE stands for meetings, incentives, conferences (or conventions) and exhibitions (or events). Meetings are gatherings of people for a business purpose, from board meetings to training sessions; incentives are trips given by companies to reward employees or dealers for performance; conferences and conventions are larger, often association-based, gatherings for discussion; and exhibitions are events at which products and services are displayed to trade and public visitors. MICE is the highest-yield segment of tourism: delegates spend several times what a leisure tourist spends, travel outside the holiday season, and bring return visits and publicity. It needs large venues with modern facilities, hotel capacity, air connectivity, destination management companies and professional conference organisers. India's investment includes Bharat Mandapam at Pragati Maidan in New Delhi, which hosted the G20 leaders' summit in September 2023, and Yashobhoomi, the India International Convention and Expo Centre at Dwarka; the India Convention Promotion Bureau bids for international events.